KUALA LUMPUR, 10 MARCH 2025 – In a powerful and exciting collaboration, the All Women’s Action Society (AWAM) has teamed up with digital marketing agency REISE Digital Sdn. Bhd. to revolutionise its advocacy efforts and strengthen its digital fundraising capabilities.
This partnership, formalised through a Memorandum of Understanding (MOU) signed on 7 November 2024, aims to ignite public action on gender-based violence and activism, and elevate AWAM’s branding for a more impactful presence in Malaysia’s social justice landscape.
REISE Digital has provided crucial support to AWAM in designing and creating content for their high-profile campaigns, including their annual 16 Days of Activism campaign and AWAM’s rebranding efforts for the organisation’s upcoming 40th Anniversary event.
Through this partnership, REISE will play a key role in supporting AWAM’s digital storytelling, creative direction and strategic communications, helping to amplify the organisation’s voice and increase its impact.
Key Areas of Impactful Collaboration:
- 16 Days of Activism Campaign: REISE has crafted compelling visuals and designs for AWAM’s 16 Days of Activism campaign that engaged and mobilised the public to take a stand against gender-based violence and other causes. These designs amplified AWAM’s advocacy work and further highlighted the importance of taking a stand and making a change.
- Logo and Merchandise Rebranding: REISE will bring a fresh and bold perspective to AWAM’s visual identity by designing a new logo and merchandise that embody the urgency and passion behind AWAM’s cause. These creative designs will elevate AWAM’s brand, making its advocacy even more recognisable and impactful.
- Digital Strategy Support: REISE will provide expert guidance in optimising AWAM digital fundraising strategies. By offering insights into best practices, content strategies and digital engagement, REISE will help AWAM maximise its fundraising potential and connect with donors in new and innovative ways.
A Shared Vision for Empowerment and Change
“Our collaboration with REISE has tremendously enhanced AWAM’s visibility and voice across diverse stakeholders,” said Jayamalar Samuel, Capacity Building Director at AWAM. “It has also strengthened our capacity to inspire and mobilise communities for change.”
This collaboration underscores the shared commitment to gender equality and the empowerment of women. Through AWAM’s decades of advocacy work and REISE Digital’s strategic and creative expertise, both organisations aim to create powerful and far-reaching impact.
“At REISE, we’re driven by the belief that creativity isn’t just about aesthetics – it’s about impact. Partnering with AWAM gives us the chance to put that belief into action, combining purpose-driven design with strategic storytelling to inspire change,” said Kyian Keith, Partner and Head of Marketing Communications at REISE.
“If even one follower is emboldened to speak out or take a stand, we’ll have done more than create content – we’ll have helped spark meaningful action. Together, we’re not just amplifying a message; we’re mobilising a movement, one that calls for real and lasting progress.”
The collaboration will run until March 2025, with both parties dedicated to supporting AWAM’s mission and ensuring that their collective efforts lead to real, lasting change.
About AWAM
The All Women’s Action Society (AWAM) is a pioneering Malaysian NGO that has been at the forefront of women’s rights advocacy for nearly 40 years. Focused on ending gender-based violence, achieving gender equality, and working towards a more just, equal, and democratic society for all in Malaysia. AWAM provides free counseling and legal information services to survivors while also working to change societal attitudes and policies.
About REISE Digital
REISE Digital Sdn Bhd is a leading digital agency that specialises in audience-first solutions. It leverages data, content and technology, and empowers brands to connect deeply with their target audience and achieve their business objectives. REISE’s team of experts is skilled in understanding consumer behaviour, digital channel relevance and advanced analytics. Through innovative strategies and techniques, REISE delivers impactful digital experiences that drive results.For inquiries, please contact:
Amanda Louis
Senior Advocacy Officer, AWAM
infocom.awam@gmail.com | 012-9349153