Walk & Wheel Campaign 2007
Developed in response to the alarming rise in crime rates in the city, the campaign’s objectives were to educate young persons through awareness talks and to empower the young people to collectively find creative solutions to the crucial issue of safety. The campaign took a positive approach encapsulated by the tagline of “Count Me In!”.

The campaign consisted of a few platforms, including raising awareness among approximately 4000 students from 40 schools in the Klang Valley and organizing a School Community Project Competition to promote safety. The competition saw approximately 130 school and college students from KL taking up the challenge of conducting projects that made their campuses and school surroundings safer.

The winning team from Sekolah Sri Lethia, Klang tackled sexual harassment on public transportation. They conducted surveys in their school and at public transport hubs, designed an anti-sexual harassment ad campaign and offered practical and innovative suggestions like installing mirrors, fake CCTV cameras and launching patrols on trains and buses. The team also actively used their project blog to garner feedback and support for their project.

Other winning teams used documentary film to highlight the dangers of their inner-city school,  conducted surveys and lobbied the KL Mayor and Chief of Police, conducted poster and signature campaigns, enhancing crime reporting procedures on campus, and advocated counseling services.

The campaign culminated in a public walk & wheel at Dataran Merdeka, KL, followed by a pop-rock concert. The walk symbolized taking collective action towards supporting safe public spaces. Also participating were people with disabilities to draw attention to their safety and accessibility needs. The event drew a crowd  of 1,000 supporters.

The campaign also had the generous support of many celebrities including actress Sharifah Amani, pop star Jaclyn Victor, and rock bands Couple and Evenstarr, and popular radio DJs.

The main sponsors for the campaign were the United Nations Population Fund (UNFPA), Celcom (M) Bhd, Freescale Semiconductor Malaysia Sdn Bhd., Plenitude Berhad, Kuala Lumpur City Corporation Berhad, Zelan Berhad and Kluang Station.



                                                                                                                                                                       


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